Speaking of Moo Polpat Asavaprapha,

a familiar face in fashion business, a man who juggles his several responsibilities from being a creative director of Asava Group, a restauranteur and many more, the first thing that comes to everyone’s mind is the man who is always in a tuxedo or a suit, well-groomed, sleek and sophisticated. But little do they know life away from the spotlight, the other side of Moo Polpat Asavaprapha, his approachable casual and relax side. His personal style and lifelong passion in men’s fashion has become an inspiration and foundation for the eponymous menswear line “ MOO ”, the debut collection of urban casual men’s apparel and lifestyle products. MOO’s signature look is part urban casual and part sporty with a touch of vintage. If his former creations Asava refers to subtle elegance, Asv to playfulness, a definition of MOO would be the exact portrayal of style, taste, and life — a story of Moo.

“The Story of MOO MOO:
Every piece and every story of MOO is your story.”

MOO is inspired by the founder’s personal street style together with his love for American vintage and Preppy style. This collection features men’s basic items from t-shirt, striped polo, jacket to sweatshirt. Moo Polpat Asavaprapha’s signature pieces like pajamas, bathrobe as well as accessories, namely, tote bag, cap, bucket hat, and scarf. Every piece truly comes from the individual personal style of Moo Polpat Asavaprapha with the prime purpose to create the wardrobe’s essentials that can easily mix-and -match yet still carry the effortless sense of style to your everyday life. Not only being named after the founder’s nickname, but the title of the brand “MOO” is also intended to evoke “It’s a piece of cake” phrase in Thai, following the brand’s characteristic and way of thinking that champion the ideal belief in an effortless sense of style.